Sunseeker celebrates a very successful Cannes Yachting Festival and Strong Sales Figures Year to Date
16 September 2015
Sunseeker International is celebrating following a very successful show at the 2015 Cannes Yachting Festival which saw the brand display eight models from its exquisite range and mark a very important milestone for the brand - the delivery of its 100th luxury performance yacht in the 100ft+ "superyacht" category.
Sales Director at Sunseeker, Sean Robertson, said: "Cannes Yachting Festival is always a real highlight of the boating calendar for us and we were delighted to be celebrating the delivery of 100 luxury yachts over 100 feet at this show. We are also pleased to announce encouraging sales figures and a very healthy order book, which reflects strong customer demand for our range of yachts, including three new models due for launch in early 2016."
Sunseeker held a special VIP champagne breakfast event at the show to celebrate the delivery of the brand's 100th luxury performance yacht in the 100ft+ "superyacht" category. Special guests were invited to attend the event to celebrate this achievement which signals a true coming of age for this iconic British brand.
In addition, the highly popular Predator 57 caused a stir when it made its show debut and visitors were able to explore this and other models from across the range, including the versatile and elegant Manhattan 55, the powerful 115 Sport Yacht and the sublimely stylish 86 Yacht. Visitors also learnt more about three exciting new models set for launch in early 2016 - the 131 Yacht, 116 Yacht and 95 Yacht.
Sunseeker also revealed the following strong key sales figures for 2015 to date:
- As at end of August, the order book for 2016 is up 70% year on year (by turnover).
- The order book for large models (90' and above) is up 143% year on year (by turnover) reflecting demand for the new 131 Yacht, 116 Yacht and 95 Yacht models due for launch in early 2016.
- Asia Pacific region orders currently 161% up year on year with additional orders being taken weekly.
- North America orders currently up 53% year on year with again, increasing levels of new orders and enquiries.
Sunseeker is a world leading brand for luxury performance motor yachts.
Originally named Poole Power Boats, the company was founded by brothers Robert and John Braithwaite in 1969. The company changed its name to Sunseeker International in 1985 and has since become a global icon, with every Sunseeker the result of an uncompromising and unmatched approach to design, craftsmanship and performance.
In August 2013 a majority stake in the business was acquired by Wanda Group, the Beijing headquartered conglomerate with strong footprints across China, Europe and the US. Wanda Group is a committed long term shareholder providing strong financial and strategic backing for Sunseeker's continued growth and success. In January 2015, they appointed Phil Popham as the company's new Chief Executive Officer.
From its manufacturing base in Dorset on the south coast of England, Sunseeker employs c.2000 people and produces around 150 boats every year ranging from 40-155 feet. Demand for the company's larger models continues to grow year-on-year with more than 100 yachts over 100 feet in length already delivered. Buyers have benefitted from the company's ‘Bespoke' customisation service which allow individual customers to personalise their yacht. Working very closely with highly professional dealer representation in over 60 countries, service and product support is a key priority in maintaining customer satisfaction.
The Sunseeker range constantly sets new standards and benchmarks. From the sporty Portofino, San Remo and Sport Yacht models, through its luxurious Manhattan range, iconic Predator models, and its majestic Yachts range, each Sunseeker is the result of an uncompromising approach to innovative design and engineering excellence. Never settling for second best, it is this spirit of excellence that has driven Sunseeker to its pre-eminent position in the leisure marine industry today.
The current 18 boat range consists of:
Yacht 155, 131, 116, 28M, 86, 75
Sport Yacht 130, 101, 80, 68
Predator 84, 80, 68, 57
Manhattan 65, 55
San Remo 53
For further details, please contact:
Tel: 2138 5678
Fax: 2138 5432