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Sunseeker International strengthens Executive Committee

24 June 2015

Sunseeker International today announces the creation of a new Executive Committee to help drive excellence, efficiency and profitable growth across the business. Led by CEO Phil Popham who joined the group in January, the team has ambitious plans to set Sunseeker on a new course to significantly strengthen its position as the number one global brand for luxury performance motor yachts.

The executive team will place a clear focus on new product innovation and model development, aligned to world class manufacturing and support services across the business.

Individuals will be responsible for driving continuous improvement in the group's new model development programme, design & engineering, production, financial performance, HR, customer service, legal and sales capabilities.

The new Executive Committee will comprise:

- Phil Popham - Chief Executive Officer
- Hugues Jacquin - Chief Financial Officer
- Sean Robertson - Sales & Marketing Director
- John Braithwaite - Product Development Director
- Thomas Klein - Operations Director
- Clive Harrop - Director of Industrial Strategy
- Jonathan Macklin - Quality & Customer Service Director
- Sian Thomas - HR Director
- Adrian Powell - General Counsel & Company Secretary

This new team brings together specialists from a diverse range of backgrounds, with a balanced mix of long term marine sector veterans complemented by new talent from the luxury automotive, design and aeronautical sectors.

Newly appointed Thomas Klein is an internationally experienced executive with a 30-year career track record in manufacturing. His experience gained in single and multi-site roles for different companies across Europe has given him a strong understanding of the ‘levers of success' involved in manufacturing transformation at a cultural as well as a technical level.

Founder Robert Braithwaite will continue to support the business and advise the executive team, contributing his many years of invaluable knowledge and experience.

The group retains strong financial backing and support from its strategic shareholder Wanda Group, which remains fully committed to the long term development of this quintessentially British brand, and to maintaining production at its current facilities in Poole.

Phil Popham said: "I'm delighted to be working with this strengthened executive team to achieve Sunseeker's ambitious growth plans. As an industry leading, world-renowned British brand, we are extremely well placed to take advantage of recovering markets in the Americas, renewed optimism in Europe and exciting opportunities in the Middle and Far East.

"We're continuing to grow our distributor network with new appointments throughout the world whilst here in the UK we're investing to improve our facilities which will house our latest generation of yachts to include 4 new models within the next 12 months alone. This is backed-up by our world-class people in whom we invest through initiatives such as our apprenticeship scheme which will this year see a record number of 38 new apprentices join the business.

"Everything we do at Sunseeker is driven by our customers and our desire to continually set new standards for the industry, both in terms of the world class products we create and the exceptional service we deliver. This is an exciting time for the group as we seek to capitalise on the opportunities, develop our next generation of models and continue to strengthen the iconic Sunseeker brand around the world."

Sunseeker is the world's leading brand for luxury performance motor yachts. Originally named Poole Power Boats, the company was founded by brothers Robert and John Braithwaite in 1969. The company changed its name to Sunseeker International in 1985 and has since become a global icon, with every Sunseeker the result of an uncompromising and unmatched approach to design, craftsmanship and performance.

In August 2013 a majority stake in the business was acquired by Wanda Group, the Beijing headquartered conglomerate with strong footprints across China, Europe and the US. Wanda Group is a committed long term shareholder providing strong financial and strategic backing for Sunseeker's continued growth and success. In January 2015, they appointed Phil Popham as the company's new Chief Executive Officer.

From its manufacturing base in Poole on the south coast of England, Sunseeker employs c.2000 people and produces around 150 boats every year ranging from 40-155 feet. Demand for the company's larger models continues to grow year-on-year with more than 100 yachts over 100 feet in length already manufactured. Buyers have benefitted from the company's ‘Bespoke' customisation service which allow individual customers to personalise their yacht to their exact requirements. Working very closely with highly professional dealer representation in over 60 countries, service and product support is a key priority in maintaining customer satisfaction.

The Sunseeker range constantly sets new standards and benchmarks. From the sporty Portofino, San Remo and Sport Yacht models, through its luxurious Manhattan range, iconic Predator models, and its majestic Yachts range, each Sunseeker is the result of an uncompromising approach to innovative design and engineering excellence. Never settling for second best, it is this spirit of excellence that has driven Sunseeker to its pre-eminent position in the leisure marine industry today.

The current 18 boat range consists of:

Yacht 155, 131, 28M, 86, 75
Sport Yacht 130, 116, 101, 80, 68
Predator 84, 80, 68, 57
Manhattan 65, 55
San Remo 53
Portofino 40



For further details, please contact:
Sunseeker Malta
The Quay,
Portomaso Marina,
St. Julians 
Tel: 2138 5678
Fax: 2138 5432