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Sunseeker launches #SUNSEEKERSUMMER on social media

05 June 2015

To kickstart the summer this month, Sunseeker will share the finest photography of its world leading luxury performance motoryachts across social media channels as part of #SunseekerSummer.

Throughout the month of June Sunseeker will share a different image every day across its Facebook, Twitter and LinkedIn platforms with the #SunseekerSummer hashtag. The images will feature its entire range of stunning motoryachts in exotic locations across the globe.

Customers and followers can also get snapping themselves and share their own photos using the hashtag to show how they are enjoying the summer. Whether it be on board their own Sunseekers, with friends or admiring the beautiful boats they aspire to own one day, everyone can join in and bring some glamour and sunshine to their social media activity.

Commenting on the campaign, Sunseeker's Marketing Manager Bryan Jones said: "We're looking forward to getting the summer off to a fun start with #SunseekerSummer and encouraging as many people as possible to connect with us and share the brand on social media. It's a great way to showcase Sunseeker's entire range throughout the month of June, and the first few posts have already driven some great engagement."

Sunseeker is the world's leading brand for luxury performance motor yachts.

Originally named Poole Power Boats, the company was founded by brothers Robert and John Braithwaite in 1969. The company changed its name to Sunseeker International in 1985 and has since become a global icon, with every Sunseeker the result of an uncompromising and unmatched approach to design, craftsmanship and performance.

In August 2013 a majority stake in the business was acquired by Wanda Group, the Beijing headquartered conglomerate with strong footprints across China, Europe and the US. Wanda Group is a committed long term shareholder providing strong financial and strategic backing for Sunseeker's continued growth and success. In January 2015, they appointed Phil Popham as the company's new Chief Executive Officer.

From its manufacturing base in Poole on the south coast of England, Sunseeker employs c.2000 people and produces around 150 boats every year ranging from 40-155 feet. Demand for the company's larger models continues to grow year-on-year with more than 100 yachts over 100 feet in length already manufactured. Buyers have benefitted from the company's ‘Bespoke' customisation service which allow individual customers to personalise their yacht to their exact requirements. Working very closely with highly professional dealer representation in over 60 countries, service and product support is a key priority in maintaining customer satisfaction.

The Sunseeker range constantly sets new standards and benchmarks. From the sporty Portofino, San Remo and Sport Yacht models, through its luxurious Manhattan range, iconic Predator models, and its majestic Yachts range, each Sunseeker is the result of an uncompromising approach to innovative design and engineering excellence. Never settling for second best, it is this spirit of excellence that has driven Sunseeker to its pre-eminent position in the leisure marine industry today.

The current 18 boat range consists of:

Yacht 155, 131, 28M, 86, 75
Sport Yacht 130, 115, 101, 80, 68
Predator 84, 80, 68, 57
Manhattan 65, 55
San Remo 53
Portofino 40

For further details, please contact:
Sunseeker Malta
The Quay,
Portomaso Marina,
St. Julians 
Tel: 2138 5678
Fax: 2138 5432