Pershing triumphs at the Cannes Festival.
Three awards at the 31st edition of the Festival de la Plaisance.
On September 13 2008 a parade of yachts crowned the 31st edition of the Festival International de la Plaisance in Cannes, one of the most elegant and eagerly awaited events in the worldwide yachting calendar.
Despite a cloudy sky the dinner and Yacht Parade all went off perfectly, and for the Pershing yachts the evening was a particularly memorable one.
As usual, the Cannes Boat Show closed with the World Yacht Trophy awards. Organised by Yachts Magazine, these awards are presented to the craft the magazine considers to be the best in the yachting world for that particular year. And this year Pershing’s distinctive combination of class and refinement carried off a number of prizes.
In the Open Yacht Under 24 Mt category the Pershing 64' carried off awards for both Best Design and Most Functional Design, raising the Italian shipyard’s enviable prize record to even greater heights.
Then the Pershing 80’ won the trophy for the Most Innovative Boat in the Open Yacht Over 24 Mt category. This trophy was awarded after an appraisal of the craft’s structural design that guarantees superior overall performance and therefore a more luxurious onboard lifestyle for the owner.
It is no coincidence either that the two Pershing models received nominations in almost all categories, including Best Design, Most Functional Design, Best Decor (best internal layout) and Most Innovative Design.
These yachts boast numerous elements that make them stand out in this increasingly innovative segment. First and foremost they are constructed using advanced techniques, such as the special Scrimp System fibreglass vacuum moulding process. They also include a series of refined features that enhance every moment of life onboard, like the slideaway glass partition designed in collaboration with Besenzoni, the extendable and retractable hard top with its twin electric drive mechanism and the Genius gangplank that doubles as a swimming ladder. And lastly, these craft boast highly original design elements, such as the special open-view maxi window in the Master Cabin, situated in the centre of the boat, which is a remarkably light and airy feature, thanks to the openable porthole set into the glass.
The Pershing 80’ and the Pershing 64’ demonstrate how Pershing insists on adopting only the most advanced technology and providing owners and their guests with new ways of “surprising the future”. This is the spirit that matches these new yachts perfectly with the brand’s new communication campaign: only the greatest ideas come true.
Power, speed, innovation. A vision that focuses on the new, the unexplored, the yet to come and the need to improve and put oneself constantly to the test. Pershing is all this. Because ideas only become great when they are transformed into concrete actions. When they prove their brilliance by facing reality.
“The 2008 World Yachts Trophies Gala Dinner” ceremony was held on the Hotel Carlton Inter-Continental beach terrace and the spectacular event was attended by a number of famous celebrities in the world of international yachting. The Pershing President, Tilli Antonelli, yacht designer Fulvio De Simoni and CEO Fabio Fraternale collected the awards personally, in front of an audience of a thousand invited guests.
This year, the gala evening, organised once again by Michel Karsenti’s Lux Media Group team, included a major new charity initiative. This involved introducing a subscription fee for every boat taking part in the parade, a move that succeeded in raising 41,500 Euros which the Yachts Magazine Group then donated to the ELA (European Leukodystrophy Association), an institution specialised in helping children suffering from muscular dystrophy .
Pershing chose to enrol its leading models, the Pershing 80’ and Pershing 64’ at Cannes, as the French Salon is a natural continuation from the success enjoyed by the two craft during the Pershing Sea Show, this summer. This highly original event, in its second edition this year, moored in a number of prestige locations including the Milan Furniture Show, Portorose and Palma de Majorca. At each of these stopovers the spectacular design and features of these splendid yachts succeeded in attracting attention and amazing yachting experts as well as the press and the general public. Cannes was therefore the ideal place to continue the cruise.
And once again this year the Festival proved to be a not-to-be-missed opportunity for attracting worldwide attention and sizing up sector competitors. After all, this is an event that Pershing has created a very special bond with over the years and this, combined with its unique, prestigious atmosphere makes it the natural choice for celebrating the opening of the yachting season in style.